Our thinking

Through a series of articles and case studies, we share our knowledge and experience in the industry as well as our client success stories.

Latest thinking

Focusing on Customers is Not Enough

In today’s globally competitive marketplace, being customer-centric is not enough. We know customers demand brands provide an experience which makes …

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Emergence of the Customer Insights Driven Organisation: Beyond Data Driven

How artificial intelligence is transforming the way companies analyse their data to understand their customers.  For several years, organisations have …

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PCI DSS – Do my suppliers have my back?

The Payment Card Industry Data Security Standard (PCI DSS) applies to all organisations that accept card payments (including yours!). The …

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